Binary AIQ
For E-commerce & D2C

Consent, DSR and vendor evidence at campaign scale.

Marketing keeps shipping. Binary AIQ keeps a receipt for every consent, withdrawal and data-principal request — and reconciles both against your processing record.

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For storefronts, marketplaces and D2C brands running paid acquisition, personalisation and third-party trackers under the DPDP Act.

01
Business risk

Every tracker, retargeting pixel and lookalike audience creates a lawful-basis question.

The DPDP Act requires purpose-specific, informed consent for personal data processing not otherwise permitted. Consent obtained for shipping cannot be repurposed for advertising without a fresh notice and a fresh consent.

"The consent given by the Data Principal shall be free, specific, informed, unconditional and unambiguous" — DPDP Act 2023, §6(1).
02
Operational challenge

Marketing velocity outruns the privacy team.

New campaigns, new pixels and new SaaS tools land weekly. The DPO learns about them from a support ticket, not a change log.

  • Consent captured differently on web, app and checkout — no single source of truth.
  • Withdrawal handled by email, without reconciliation into vendor systems.
  • DSR volume spikes at campaign windows, missing the DPDP §13 SLA.
  • New martech tools onboarded before a DPA is in place.
03
Binary AIQ workflow

One Consent Center, one DSR queue, one vendor register — all tied to processing records.

Binary AIQ wires the marketing stack into a single consent surface, a single rights portal and a single vendor register, each linked back to the RoPA.

  1. 01
    Consent Center
    Purpose-specific consent block deployed to storefront, PDP and app; captures and reconciles withdrawals across destinations.
  2. 02
    Tracker inventory
    Cookie and pixel discovery mapped to processors, purposes and lawful basis.
  3. 03
    DSR queue with SLA
    Public portal with intake, verification, fulfilment and closure — SLA clock against DPDP §13 timelines.
  4. 04
    Vendor register
    Every martech vendor has a live DPA status, sub-processor list and DPIA where required.
  5. 05
    Marketing change log
    New campaigns and destinations queued for privacy review before go-live.
  6. 06
    Executive reporting
    Weekly consent, withdrawal and DSR metrics rolled up to the DPO and CMO.
04
Proof / evidence

Regulator-ready evidence for every consent moment.

Consent, withdrawal and DSR events are cryptographically time-stamped and linked to the exact notice and processing purpose that were live at the moment of capture.

Artifacts generated
  • Consent receipts with purpose, notice version and destination
  • Withdrawal ledger reconciled with downstream vendors
  • DSR case files with verification and fulfilment lineage
  • Cookie and tracker inventory per property
  • Vendor DPA and sub-processor register
  • Campaign privacy review sign-offs
05
Outcome

Growth continues. Privacy stops being the bottleneck.

Marketing ships. Legal has the receipts. The regulator gets the trail. Nothing depends on a spreadsheet.

DSR SLA (DPDP §13)
On-time
Consent surfaces
Web · App · PDP
Vendor DPA cover
100%
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